RA·NUE makes wellness formulas and prescription peptides. We built the brand world, a 56-route site blueprint, and the editorial site, with a single WebGL field that carries the whole story.
The product, in motion
The brief
Peptides read as either clinical or suspicious. RA·NUE needed to feel ancient and exact at once: a house with a lineage and a lab.
Design system
Nile navy
#08111C
Deep
#0D1B2A
Gold
#D4AF37
Lapis
#2A5C9A
Bone
#F5F0E8
Mist
#A0ADBD
Inside the build
01
The same points become the sun over the Nile, a turning capsule, a current splitting into five, amino-acid beads, a vial, a pen, a river through three gates, and the seal.
How: Each figure is a GLSL function of a point’s seeded identity and time, so points keep their identity across morphs.
02
Fling the page and the field travels through every scene instead of snapping.
How: A continuous journey controller that integrates scroll velocity across scene boundaries.
03
Every card, drawer, and panel shares a single frosted material.
How: One CSS module glass recipe applied across six panel types.
04
A 56-route site plan, 37 asset briefs, seven film packages, and a 131-prompt creative bible.
How: Component contracts with 96 acceptance tests written before the build.
Technology
Next project
Kulti
The multiplayer AI stage: founders pitch, build, and launch on air while the audience watches it happen.
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