Mise
Everything in its place
For restaurant owners too busy to learn another dashboard. Mise connects your systems, answers your phones, takes reservations, and handles the back office. Just talk to it.
The Market Gap
Restaurant owners are drowning in technology. Toast for POS, QuickBooks for accounting, 7shifts for scheduling, spreadsheets for everything else. Each system requires training, each speaks a different language, and none of them talk to each other.
What We're Building
Mise is the operations manager, accountant, and receptionist you don't have to train. It connects all your systems, answers your phones, handles reservations, and runs your back office, all through conversation. Stop learning software. Just talk to your business.
Core Capabilities
Conversational Intelligence
Ask anything about your business in plain English and get instant answers
Voice-First Interface
Talk to Mise hands-free while you work. No screens required
Proactive Intelligence
Morning briefings, real-time alerts, and weekly summaries delivered automatically
Deep Toast Integration
Your POS data automatically connected, analyzed, and actionable
Automatic Everything
Books synced, waste tracked, competitors researched, content drafted. All automatic
AI Phone Reception
Answers calls, takes reservations, handles inquiries. Your 24/7 front desk
Reservations & Ordering
Built-in reservation system and online ordering. No third-party fees
Why it's novel
The innovation that makes this opportunity unique.
The Breakthrough
First conversational AI built specifically for restaurant operations. Owners talk to their business instead of learning complex software.
Why Now
Toast reached 40% market share creating addressable market density. Voice AI quality (ElevenLabs) enables hands-free kitchen use. Restaurant labor shortage increases automation demand.
Unfair Advantage
Braintied's conversational AI expertise from Parlor and Sentigen. Deep restaurant domain knowledge. First-mover advantage in Toast ecosystem.
Competitive Comparison
How it works
Connect
Link your POS, books, and phone lines
Talk
Ask anything about your business in plain English
Automate
Phone reception, reservations, and back office run themselves
Focus
Get back to hospitality while Mise handles operations
How it scales
The mechanics that drive sustainable growth and competitive advantage.
Growth Mechanics
Toast API partnership provides direct distribution channel to 260K restaurants. Land-and-expand from single location to multi-unit operators. Strong word-of-mouth in tight-knit restaurant community.
Network Effects
More restaurants = richer industry benchmarks and insights. Shared operational patterns improve recommendations for all users.
Infrastructure Leverage
Conversational AI patterns developed for Mise power Parlor, Krue, and Soon. Toast integration learnings inform future vertical partnerships.
Unit Economics
$199 flat monthly fee. Near-zero marginal cost per query. 70%+ gross margin. Low CAC through Toast partnership referrals.
Defensive Moat
Deep Toast integration creates switching costs. Restaurant-specific AI training not easily replicated. Voice-first interface uniquely suited for hands-busy environments.
The opportunity
Total Addressable Market
$12B+
Serviceable Market
260,000 Toast users (40% of US restaurants)
660,000 US restaurants
Key Metrics
10+
Hours Saved Weekly
All
Systems Connected
Minutes
Setup Time
Zero
Dashboards to Learn
Business Model
How the pricing drives sustainable, scalable growth.
Simple flat pricing removes friction in price-sensitive industry. Single tier eliminates decision paralysis. All-inclusive model encourages maximum usage, improving AI quality.
Pricing Tiers
All-In-One
$199/mo
- AI phone reception & reservations
- Toast, QuickBooks, and Plaid sync
- Voice-first interface
- Back office automation
- Proactive alerts & briefings
- Content and competitor research
Revenue Streams
- Monthly subscriptions ($199/mo flat)
- Future: Multi-location enterprise pricing
- Future: Toast marketplace revenue share
Expansion Path
Expand to Square, Clover, and other POS systems. Add accounting integrations. Move up-market to multi-location operators and restaurant groups.
Interested in Mise?
Mise is proving that complex operations software can be replaced by conversation. This pattern scales across every vertical.
