Krue
Voice-first estimation for contractors
For contractors who hate paperwork. Walk through a job, talk about what you see, and Krue builds a professional estimate. No forms. No typing. No desk required.
The Market Gap
Contractors spend 1-2 hours creating each estimate manually: tracking materials, looking up prices, formatting proposals. It's tedious, error-prone, and pulls them away from billable work. Traditional estimating software requires sitting at a desk typing into forms.
What We're Building
Krue turns a walkthrough into an estimate. Talk naturally about the job, and Krue extracts materials, pulls real-time pricing, and delivers a branded proposal to your client. No forms, no desk, no wasted hours.
Core Capabilities
Voice-First Design
Record your walkthrough hands-free. No typing, no forms, no sitting at a desk.
Trade Intelligence
Recognizes trade terminology, infers specifications, and includes related materials automatically
Real-Time Pricing
Live pricing from Home Depot, Lowe's, and Ferguson. Plus learns from your own pricing history
Professional Output
Branded PDF proposals with itemized categories, calculations, and timelines
Field-Ready UI
44px+ touch targets, offline capable, works with gloves on
Why it's novel
The innovation that makes this opportunity unique.
The Breakthrough
First voice-first estimating tool. Contractors speak naturally about jobs; AI extracts materials, quantities, and pricing automatically.
Why Now
Voice AI quality enables accurate trade terminology recognition. Real-time pricing APIs from major suppliers now available. Mobile-first contractors ready for modern tools.
Unfair Advantage
Braintied's voice-first expertise from Mise. Real-time supplier pricing partnerships. Trade-specific AI training unavailable to horizontal players.
Competitive Comparison
How it works
Record
Speak naturally about the work needed
Extract
Materials, quantities, and labor automatically identified
Smart Pricing
Real-time supplier data + your historical prices
Send
Professional branded PDF delivered to client
How it scales
The mechanics that drive sustainable growth and competitive advantage.
Growth Mechanics
Trade-specific marketing through contractor associations and supplier partnerships. Word-of-mouth in tight-knit trade communities. App store discovery for field professionals.
Network Effects
Aggregate pricing data from estimates creates industry benchmarks. Trade-specific terminology learning improves accuracy for all users.
Infrastructure Leverage
Voice-first architecture shared with Parlor and Mise. Trade terminology models inform vertical AI development across portfolio.
Unit Economics
$29-99/mo subscription tiers. Cost per estimate: ~$0.50. Target 50%+ gross margin at scale.
Defensive Moat
Trade-specific AI training across electrical, plumbing, HVAC, painting. Real-time supplier pricing integrations. Voice-first design uniquely suited for field use.
The opportunity
Total Addressable Market
$1.6T construction industry
3.7M+ licensed contractors in the US
Key Metrics
Minutes
Time per Estimate
1-2 hrs
Time Saved per Job
Zero
Forms to Fill
On site
Works From
Business Model
How the pricing drives sustainable, scalable growth.
Tiered pricing captures value across contractor segments. Volume-based pricing aligns cost with business scale. Starter tier creates wide top-of-funnel for upgrades.
Pricing Tiers
Solo
$29/mo
- 10 estimates/month
- PDF delivery
- Real-time pricing
Unlimited
$49/mo
- Unlimited estimates
- Priority processing
- Pricing history
Crew
$99/mo
- Team accounts
- Shared templates
- API access
Revenue Streams
- Subscription tiers ($29-99/mo)
- Future: Per-estimate pricing for high-volume users
- Future: Supplier referral partnerships
Expansion Path
Add more trades (roofing, landscaping, flooring). Partner with supplier distributors for embedded pricing. Expand to commercial estimating.
Interested in Krue?
Krue is bringing modern AI to a $1.6T industry that still runs on spreadsheets and guesswork. This is how blue-collar work gets automated.
