Blurr

Your intelligent dating concierge

An intelligent dating concierge that learns your preferences, posts dates on your behalf, makes reservations, and vets matches before you meet.

The Market Gap

78% of users experience dating app burnout. It takes 56 matches to meet just one person. 50+ minutes/day swiping and messaging. 63% of matches never exchange a message. 90% of Gen Z is frustrated with dating apps.

What We're Building

Blurr is the first dating app where users post actual dates, not just profiles. And coming soon: an intelligent concierge that knows your calendar, learns your preferences, posts dates autonomously, and vets matches before you meet.

Core Capabilities

01

Dates Marketplace

Post a date (venue, time, price range), get applications, accept and meet

02

Preference Learning

Blurr learns what attracts you: physical, mental, spiritual dimensions

03

Autonomous Posting

Blurr posts dates on your behalf based on your availability and preferences

04

Smart Reservations

Auto-books restaurants and venues for your dates

05

Intelligent Vetting

Blurr analyzes compatibility before you meet. Saves time and energy

Why it's novel

The innovation that makes this opportunity unique.

The Breakthrough

First dating app where users post actual dates, not just profiles. AI concierge handles the entire dating workflow: preference learning, posting, reservations, vetting.

Why Now

78% dating app burnout creates demand for alternatives. AI capabilities enable true concierge functionality. Gen Z seeking more intentional connection methods.

Unfair Advantage

Relationship intelligence from Yuno and Sentigen. Date-first marketplace model. AI concierge technology. First-mover in intentional dating category.

Competitive Comparison

Traditional Dating Apps
Swipe-first
Just matching
Only messages
Infinite scroll
78% burnout rate
Blurr
Date-first marketplace
Full intelligent concierge
Complete workflow (calendar, reservations)
Intentional connection
Less time on app, more time together

How it works

1

Post a Date

Venue, time, price range

2

Get Applications

Review interested users

3

Accept & Meet

Payment authorizes, chat opens

4

Accountability

Payment captures after the date

How it scales

The mechanics that drive sustainable growth and competitive advantage.

Growth Mechanics

Viral through date postings: users share dates on social. Word-of-mouth among burnout sufferers. PR potential in crowded dating market with differentiated approach.

Network Effects

Two-sided marketplace: more date posters attract more applicants. Preference learning improves matching for all users. Geographic density improves experience.

Infrastructure Leverage

Relationship intelligence shared with Yuno and Sentigen. Reservation booking infrastructure reusable across lifestyle products. Matching algorithms inform other Braintied products.

Unit Economics

$99-199/mo premium tiers. High willingness-to-pay in frustrated dater market. Transaction fees on premium features.

Defensive Moat

Date-first marketplace model is differentiated. AI concierge creates switching costs. First-mover in intentional dating category. Relationship intelligence expertise.

The opportunity

Total Addressable Market

$12B (2024) → $25B (2032)

Intelligent dating startups are the fastest-growing segment

Key Metrics

78%

App Burnout

56

Matches to Meet

50 min

Daily Swipe Time

63%

No-Message Rate

Business Model

How the pricing drives sustainable, scalable growth.

Premium pricing reflects high value of intentional dating. Concierge tier captures high-value users willing to pay for full automation. Free tier creates discovery and marketplace liquidity.

70%+ gross margins; AI costs offset by premium pricing

Pricing Tiers

Free

$0

  • Browse dates
  • Basic matching

Elite

$99/mo

  • Priority visibility
  • Advanced filters

Blurr Concierge

$199/mo

  • Full intelligent concierge
  • Autonomous posting

Revenue Streams

  • Premium subscriptions ($99-199/mo)
  • Future: Per-date fees for non-subscribers
  • Future: Venue partnerships for reservations

Expansion Path

Expand to more cities. Add venue partnerships for integrated reservations. Premium matchmaking services. International expansion to major metros.

Interested in Blurr?

Blurr is proving that dating can be date-first, not swipe-first. This is the future Whitney Wolfe Herd predicted: AI concierges handling dating.

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