Oncore
Concert crowds as a content network
Marketplace for concert footage: artists fund bounties, fans upload, intelligent review scores quality, and approved clips pay out. Authentic live content without a full production crew.
The Market Gap
Artists need authentic live content at scale. Hiring crews for every market is expensive; fan footage dies on camera rolls with no path to rights, quality, or payment.
What We're Building
A bounty marketplace with intelligent quality control and instant payouts. Fans get paid for great clips; artists get a stream of real concert moments under clear terms.
Core Capabilities
Bounty System
Artists set budgets, target specific songs/events, and pay for quality content
Intelligent Quality Control
Automatic song recognition, stability/lighting/audio scoring, tier assignment
Swipe Review
Tinder-style approve/reject interface makes reviewing submissions fast
Instant Payouts
PayPal, Venmo, Cash App. Fans get paid immediately
Fan Gamification
Points, badges, leaderboards reward top contributors
Why it's novel
The innovation that makes this opportunity unique.
The Breakthrough
First marketplace connecting artists with fan-captured content. AI-powered quality scoring enables scale. Instant payouts create real fan monetization.
Why Now
Smartphone cameras now capture concert-quality video. Social platforms prioritize authentic over branded content. Artist economics demand cheaper content creation.
Unfair Advantage
ACRCloud song recognition integration. AI quality scoring pipeline. First-mover with artist relationships. Fan gamification expertise.
Competitive Comparison
How it works
Artist Creates Bounty
"$50 for best footage of Track Name"
Fan Uploads Video
Quick upload from camera roll
Oncore Pipeline
Song match, quality score, tier assignment in 60 seconds
Artist Approves
Swipe to accept or reject
Fan Gets Paid
Instant payout to preferred method
How it scales
The mechanics that drive sustainable growth and competitive advantage.
Growth Mechanics
Artist-driven viral acquisition: fans discover Oncore through artist bounty announcements. Network effects compound as more artists and fans join. Tour-based expansion creates geographic growth.
Network Effects
Two-sided marketplace: more artists attract more fans; more fans attract more artists. Quality scoring improves with more content, benefiting all users.
Infrastructure Leverage
AI quality scoring pipeline reusable across video/content applications. Marketplace learnings inform other Braintied platform products.
Unit Economics
10% platform fee on every bounty posted. $0.03 per video processing cost. 80%+ gross margin on subscription revenue, 70%+ on platform fees.
Defensive Moat
Artist relationships and catalog integrations. Proprietary content quality scoring. Fan gamification and payout infrastructure. First-mover in fan-sourced concert content.
The opportunity
Total Addressable Market
$32B (Live music industry)
Serviceable Market
$4B (Artist content creation market)
Growth
18% CAGR
4x fan content engagement vs branded content
Key Metrics
10%
Platform Fee
4x
Engagement Boost
90%
Cost Reduction
$0.03
Processing Cost/Video
Business Model
How the pricing drives sustainable, scalable growth.
Freemium for artists captures long tail. Subscription unlocks unlimited volume for active artists. Label tier enables enterprise deployment. Transaction fees align revenue with marketplace activity.
Pricing Tiers
Artist Free
$0
- 5 bounties/month
- Basic quality scoring
- PayPal payouts
Artist Pro
$49/mo
- Unlimited bounties
- Priority processing
- All payout methods
- Analytics dashboard
Label
$299/mo
- Multi-artist management
- Bulk bounties
- API access
- Dedicated support
Revenue Streams
- Artist subscriptions ($49-299/mo)
- 10% platform fee on every bounty posted
- Future: Content licensing to brands/media
Expansion Path
Expand to festivals and live events. Add brand partnerships for sponsored bounties. Content licensing to media outlets. International expansion following touring artists.
Interested in Oncore?
Oncore is proving that crowds can replace professional videographers. Fan content gets 4x engagement at 90% lower cost. This model extends beyond music.
