Build a Website That Sells
A real site, a real domain, in one afternoon.
By the end you'll…
- Brief AI well enough to get a usable scaffold
- Build hero + features + pricing + FAQ + footer that actually convert
- Ship to a custom domain with HTTPS in under 4 hours
- Get the SEO foundation right without overthinking it
- Know what to iterate on weekly and what to leave alone
Curriculum
9 lessons- 1When You Need a Marketing Site (and When You Don't)Free preview
Not every business needs a full marketing site right now. Here's a clear framework for knowing when to build and when something simpler is the smarter move.
18m - 2The Brief That Changes Everything
AI doesn't fail you because it's bad at websites. It fails you because you gave it nothing real to work from. Here's the exact brief structure that gets you a usable first scaffold.
28m - 3Scaffolding with Claude Code
The moment your brief turns into real code. How to open Claude Code, give it your brief, get a working Next.js + Shadcn + Tailwind scaffold, and know what to push back on in the first iteration.
45m - 4Sections That Convert
The right sections in the right order, built with Claude Code. Hero, features, social proof, pricing, FAQ, footer — and the why behind each one.
40m - 5Copy That Actually Sells
AI defaults to corporate-pleasant. Here's how to identify it, rewrite it, and get copy that sounds like a real person wrote it — specifically about your actual offer.
35m - 6Custom Domain and Deploy
vercel --prod, custom domain, HTTPS, mobile smoke test. The site goes live for real. Your submission is the URL.
35m - 7The Five-Page SEO Foundation
Title tag, meta description, schema.org, sitemap, robots.txt, alt text, OG image. Five things done right. Nothing else.
30m - 8What This Looks Like with an AI-Native Builder
You've built a site from scratch and you understand what every section is doing. Now let's see what an AI-native website builder produces from the same brief — and when each approach is the right call.
20m - 9Iterating Without Breaking It
What to change weekly. What to leave alone. When to add a page. When to redesign. The 6-month checklist for a site that keeps getting better without becoming a perpetual project.
20m

Galen Oakes
Fractional CTO · Builder
Self-taught engineer based in Northern California. Building Braintied full-time since late 2024: shared stack, live stage, and client ventures that ship in days. Sentigen, Parlor, Kulti, Swishh, and more. Fractional CTO for founders and venture studios who need someone who has actually shipped the thing, not just consulted on it.
I built these courses because the gap between "I can read code" and "I'm shipping products" is real, and most resources pretend it doesn't exist. Every lesson is what I wish existed when I was closing that gap myself.
Read the full storyWhat you'll need
- Comfortable reading code (no advanced background needed)
- A laptop with Node 20+
- Anthropic API key + a Claude Code subscription
- A Vercel free-tier account
- A domain (Namecheap, Cloudflare, Vercel) — $10–$15/yr
- 60 minutes per lesson
Common questions
- Do I need to know how to code?
- No. The courses are designed for people who can read code but aren't shipping products yet. If you've followed a tutorial or used GitHub, you're ready.
- What AI tools do I need?
- A Claude Code subscription is the primary tool. Claude.ai Pro also works for most exercises. We cover setup in lesson one.
- Is this format video or text?
- Written lessons, like a good engineering blog, not a talking-head video. Each lesson is designed to be read in one focused session and followed along in your editor.
- Do I get lifetime access?
- Yes. One-time purchase, lifetime access to the course and any future updates to that course content.
- What is your refund policy?
- Full refund within 7 days of purchase, no questions asked. Email [email protected] with your order.
- Is this for me if I already know how to code?
- Yes, especially if you're a developer who hasn't shifted to an AI-native workflow yet. The skills compound fastest when you already understand what good code looks like.
Ready to ship something real?
One-time purchase. Lifetime access. Full refund within 7 days if it's not for you.